Glossary

Mobile marketing glossary: key terms you need to know

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How We Built Better ASO Reports with Easy App Reports and BigQuery
We integrated Easy App Reports to streamline ASO reporting across App Store Connect and Google Play Console.
Jun 26, 2025
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App Retention Benchmark & Cohort Analysis by Country and Channel
Discover how to analyze app retention by country, channel, and cohort, and how to compare uninstall rates for growth insights.
Jul 4, 2025
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How Scalebay, a Mobile User Acquisition Agency Boosts ROAS by Optimizing Channel, OS & Geo Strategy
Discover how Scalebay, a mobile UA agency can improve your ROAS by balancing budget for higher profitability.
Jul 7, 2025
Attribution & Retention: Key Strategies for Mobile Marketing SuccessAttribution & Retention: Key Strategies for Mobile Marketing Success
Learn how to track attribution, optimize campaigns, and increase retention with the right tools and strategies for mobile marketing.
Jun 30, 2025
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