User Acquisition

Paid User Acquisition campaigns built for apps that want to scale profitably

Scalebay helps mobile apps scale across the best paid media channels like Apple Ads, Meta, Google, TikTok, Programmatic and Influencer marketing through creative-led, data-backed expert acquisition strategies designed for your app’s long-term growth, not vanity installs.

Want to start scaling your app profitably?

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Our User Acquisition Numbers

+ 50 Apps Scaled
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€1M+ Quarterly Ad Spend Managed
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8+ Years in Mobile Growth iOS & Android Specialists

Our time-tested performance marketing approach to scaling mobile apps through smarter targeting, creative testing, attribution, and full-funnel campaign optimisation drives sustainable and long-term user growth.
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Our results speak for themselves

Jul 3, 2026

How Scalebay outperformed the benchmarks to secure record breaking subscriptions for Le Point

Discover how Scalebay helped Le Point grow subscriptions by 96%, reduce CPA by 71%, and optimize app & web acquisition.

Mobile user acquisition
Experts

Tracking first

Without reliable attribution, scaling paid acquisition becomes guesswork.

That’s why working with a Mobile Measurement Partner is essential. Our experts help you choose, implement and configure the right measurement infrastructure from day one. This ensures every campaign, creative, and audience can be measured against real business outcomes, not just installs.

Channel Strategy

Scale across the right channels, not every channel.

Every app has a different growth trajectory. And that’s why we build channel strategies based on your app category, monetisation model, audience behaviour, geography, budget, scaling stage, among other factors.From Apple Search Ads and Meta to TikTok, Google App Campaigns, and programmatic, we identify where efficient growth actually exists for YOUR app.

Creative & Messaging

Creative that converts attention into installs

Performance marketing today is driven by creative quality. We plan, develop and test platform-native creatives aligned with audience intent, market trends, and channel behaviour including UGC, static, and video ads, hooks, and localised messaging to convert users. Every creative is tied to measurable performance signals, helping improve conversion rates while reducing acquisition costs.

Testing & Optimisation

Test faster. Scale smarter.

Sustainable growth comes from continuous experimentation. We monitor performance across the full funnel from CPI and activation rates to retention, ROAS, and subscription revenue to identify what truly drives profitable scale. Through rapid A/B testing, audience iteration, creative and campaign optimisation, we help apps scale efficiently & profitably while minimising wasted spend.

A/B test, analyse and iterate

Cheap installs are meaningless, if newly acquired users become inactive and delete your App. Monitoring not only your cost per install but also your cost per activation and cost per event is important for gauging true user engagement.

Our performance marketing consultants leverage data analysis to measure KPIs and outline app marketing strategies aimed at driving growth and optimizing your ROAS. Ongoing A/B testing is key, enabling iterative improvements, efficient budget allocation, and campaign effectiveness while preventing ad fatigue.

Most common mistakes

Tracking setup: inaccurate reporting, challenging to rectify.

User quality: heavy spending mainly on Google and Meta, with poor engagement.

Profitability: uncertainty about campaign profitability and ROAS.

Store presence: App Store pages are not optimized, lacking testing.

Fraud: fake traffic and users affecting your budget, data, and growth.

SKAdNetwork concerns: poor setup and understanding of iOS campaigns.