Retention & Monetization
Boost user engagement and revenue with CRM and Lifecycle Marketing
Once an app acquires new users, the true challenge begins. Apps must shift focus to long-term user retention and consistently improve the retention curve using targeted marketing strategies to boost user engagement.
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The importance of user retention
Success hinges on implementing appropriate tools for both retention and monetization, alongside segmented communication throughout the entire user journey, supported by continuous A/B testing and iteration.
Push / CRM Tool Integration
Our team’s connection to market leaders enables us to guide and support you through the entire process of CRM tool integration for your App.
From selecting the most appropriate solution for App, seamless implementation, testing, and connexion with your marketing stack, to full deployment, we've got you covered.
From selecting the most appropriate solution for App, seamless implementation, testing, and connexion with your marketing stack, to full deployment, we've got you covered.
User Retention Audit
A comprehensive audit is the initial step toward effectively optimizing your user LTV.
This involves examining data, taxonomy, ongoing campaigns, and conducting an overall assessment. We evaluate your tech stack, event attributes, and user segmentation, followed by an extensive analysis of all campaigns and KPIs.
Our proficiency lies in improving user onboarding, maximizing CRM impact across critical funnels like activation and subscription, and leveraging CRM channels for optimal outcomes. This includes:
This involves examining data, taxonomy, ongoing campaigns, and conducting an overall assessment. We evaluate your tech stack, event attributes, and user segmentation, followed by an extensive analysis of all campaigns and KPIs.
Our proficiency lies in improving user onboarding, maximizing CRM impact across critical funnels like activation and subscription, and leveraging CRM channels for optimal outcomes. This includes:
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CRM & Monetization tool evaluation
Campaign analysis
Cohort based analysis
Paywall analysis
Retention Campaign Management
From concept to full execution, our Retention Campaign Management ensures complete CRM management.
First, we methodically implement campaigns into your CRM tool (push, in-app messages, emails, SMS), setting up messages to be sent automatically based on user behavior. We conduct A/B testing and comprehensive checks before your campaigns go live.
After launching campaigns, we provide continuous support, reporting, and optimization for all communication.
First, we methodically implement campaigns into your CRM tool (push, in-app messages, emails, SMS), setting up messages to be sent automatically based on user behavior. We conduct A/B testing and comprehensive checks before your campaigns go live.
After launching campaigns, we provide continuous support, reporting, and optimization for all communication.
Monetization
Subscription and In-App Purchases
First, we define subscription plans tailored to your product and markets.
Once defined, the goal is to integrate in-app purchases within your app. Dedicated tools assist in setting up high-performing paywalls, fine-tuned based on parameters such as country or behavior. We also implement monetization experiments and A/B testing to increase Revenue per User and expand your app.
Once defined, the goal is to integrate in-app purchases within your app. Dedicated tools assist in setting up high-performing paywalls, fine-tuned based on parameters such as country or behavior. We also implement monetization experiments and A/B testing to increase Revenue per User and expand your app.
Monetizing with Ad Networks
Our team will assist you in selecting and implementing the appropriate advertising platform to serve ad placements including statics, rich media, video, and native ad units.
The goal is to increase revenue per user by delivering effective and efficient digital advertising campaigns, while maintaining quality of the user experience.
The goal is to increase revenue per user by delivering effective and efficient digital advertising campaigns, while maintaining quality of the user experience.
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Frequently Asked
Questions
What is the retention rate of an app?
What is monetization of apps?
What is the formula for app retention?
How to check app retention?
How do you monetize an app?
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