Blog, Insights & Strategies to Grow Your Mobile App

Mobile CRM Integration 2026: Maximize App LTV & Retention

Learn how event tagging and value signals create hyper-personalized journeys that skyrocket user LTV and retention.

Mobile App Agency vs Web Agency: Understanding the Key Differences

How to grant Scalebay access to Tiktok Business Center

ASO 2026: Key Predictions and Essential Monitoring Areas for Mobile App Success

Discover the top ASO predictions for 2026 including AI-powered discovery, voice search, and privacy-first optimization.

January CPM Goldmine: How Small Businesses Can Capitalize on Post-Holiday Advertising Opportunities

Discover how January's lowest CPM rates create massive opportunities for small businesses to scale cost-effectively when big brands pause.

Apple Search Ads 2026: New Placement Opportunities Transform App Discovery

Apple announces significant expansion of search results ad placements, offering advertisers more opportunities to reach users.

The 10 Most Common Mistakes About a Paywall Strategy

Avoid the top 10 paywall mistakes that hurt conversions, revenue, and retention — and learn how to fix them fast.

💰 How to Iterate on a Paywall Strategy

Test, analyze, and refine your paywall strategy to boost conversions, reduce churn, and increase recurring revenue.

🛡️ Consent Management Platform (CMP): What It Is, Why It Matters & How to Implement It Legally in the EU

Understand CMPs, EU consent laws, and how to legally implement Adjust & AppsFlyer SDKs in your app or site.

🥇 Top 10 ASO Tools Compared (Free & Paid)

Compare the best ASO tools (free & paid) to boost keywords, track competitors, and grow your app’s visibility with data.

✅ Do’s and ❌ Don’ts of ASO (App Store Optimization)

Learn what works and what kills performance in ASO — from icons to keywords, here's how to grow your app the smart way.

Top 5 ASO Mistakes That Are Killing Your Downloads

Avoid these 5 major ASO mistakes — from poor keyword use to weak icons — and start converting more users from the app stores today.

Mobile App Onboarding That Converts: Proven Strategies to Engage New Users

In this article, we’ll dive into mobile app onboarding best practices, explain why it matters, and share actionable tips to improve yours—wh

The Ultimate 2025 ASO Guide: Master App Store Optimization for Explosive Growth

Everything about app store optimization—keyword research, on-page ASO, A/B testing, creative strategy, and how to pick the right ASO agency.

How to Grant Scalebay Access to Your Facebook Business Manager

Facebook SDK Integration for App Event Tracking

Learn how to track app events with Facebook SDK for Android/iOS, with or without MMPs. Improve ROAS with Meta’s standard event tracking

How to Integrate TikTok SDK to Track App Events (With or Without MMP)

Install TikTok SDK on Android/iOS, with or without MMPs like Adjust. Track in-app events to improve ROAS.