Once your platforms are added, open Event Manager inside your Business Manager and connect the app to your ad account:

👉 How to connect app to ad account

Make sure you're an admin of both the App and the Business Manager.

Why Facebook SDK Integration Matters

Proper SDK integration ensures Meta can:

• Optimize your campaigns more effectively
• Attribute installs and purchases correctly
• Improve ROAS through better delivery algorithms

✅ Meta’s Most Common Standard Events

Use standard events over custom ones when possible. They perform better in attribution and optimization.

• AddToCart
• AddToWishlist
• CompleteRegistration
• Contact
• InitiateCheckout
• Lead
• Purchase
• StartTrial
• Subscribe

👉 Full Meta Events Reference

SDK Integration Without MMP

If you're not using an MMP (like Adjust or AppsFlyer), you must implement Meta SDK event tracking directly.

Be sure to include value and currency when tracking revenue events.

Android – Facebook SDK Tracking

java

Copia

implementation 'com.facebook.android:facebook-android-sdk:[latest-version]'

FacebookSdk.sdkInitialize(getApplicationContext());
AppEventsLogger.activateApp(this);
AppEventsLogger logger = AppEventsLogger.newLogger(this);

Bundle params = new Bundle();
params.putDouble(AppEventsConstants.EVENT_PARAM_VALUE_TO_SUM, 19.99);
params.putString(AppEventsConstants.EVENT_PARAM_CURRENCY, "USD");
logger.logEvent(AppEventsConstants.EVENT_NAME_PURCHASED, params);


iOS – Facebook SDK Tracking

swift

Copia

pod 'FacebookSDK'

ApplicationDelegate.shared.application(
 application,
 didFinishLaunchingWithOptions: launchOptions
)

let params = [
 AppEvents.ParameterName.currency: "USD",
 AppEvents.ParameterName.valueToSum: 19.99
]
AppEvents.logEvent(.purchased, parameters: params)


✅ After implementation, wait 24–48 hours to verify events are tracked in Event Manager.
✅ You can run an app install campaign to confirm install events are working.

SDK Integration With MMP

Even when using an MMP, it’s still a good idea to log events in Meta SDK. Why?

Because Meta will:

• See events not just from paid, but also organic or cross-channel
• Learn better who is converting
• Optimize more effectively

Adjust Example

java

Copia

AdjustEvent event = new AdjustEvent("abc123");
event.setRevenue(19.99, "USD");
Adjust.trackEvent(event);


AppsFlyer Example

java

Copia

Map<String, Object> eventValues = new HashMap<>();
eventValues.put(AFInAppEventParameterName.REVENUE, 19.99);
eventValues.put(AFInAppEventParameterName.CURRENCY, "USD");

AppsFlyerLib.getInstance().logEvent(getApplicationContext(),
 AFInAppEventType.PURCHASE, eventValues);


Connect MMP to Meta:

• 👉 Adjust + Facebook Setup
• 👉 AppsFlyer + Meta Setup

🔍 Important: Keep a test campaign live with a small budget, and after 3 days compare Meta event counts with your internal backend to ensure accuracy.

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