Insights

How Scalebay, a Mobile User Acquisition Agency Boosts ROAS by Optimizing Channel, OS & Geo Strategy

Discover how Scalebay, a mobile UA agency can improve your ROAS by balancing budget for higher profitability.
Share on social media

In today’s saturated app landscape, user acquisition is no longer just about scale — it’s about profitability. As costs rise across all major platforms, mobile marketers must go beyond CPI and look at what actually drives return on ad spend (ROAS): the right mix of channels, geographies, and operating systems.

This is exactly where a mobile user acquisition agency brings value — by helping apps spend smarter, not just bigger.

📈 Profitability Is Not One-Size-Fits-All

It’s easy to assume that Android is always cheaper or that iOS users always retain better — but reality is rarely that simple. Profitability can vary dramatically depending on:

  • Geo-specific user behavior
  • Channel saturation
  • OS-specific monetization patterns
  • Creative fatigue and audience overlap

For example, one campaign might show higher ROAS on Android in Spain due to lower CPI and good monetization — while in another market, iOS performs better thanks to higher LTV and stable retention.

That’s why it’s crucial to analyze ROAS dynamically across OS, geo, and platform — and reallocate budget based on actual performance, not assumptions.

🚀 What a UA Agency Does Differently

A mobile UA agency isn’t just about ad buying — it’s about continuous performance optimization. Here’s how they help improve ROAS and reduce waste:

  • Benchmark ROAS across OS, geo, and platform to identify profitable combinations
  • Monitor CPI vs retention vs monetization, not in isolation but together
  • Reallocate budget daily or weekly based on evolving performance data
  • Test new geos fast, pausing low performers early
  • Adjust creative strategy to fight fatigue and drive engagement
  • Avoid channel dependency by balancing Meta, Google, ASA and more
  • Work closely with MMPs to unify data for better decision-making

In short: a good UA agency helps you spend where it matters, and pull back where ROI is fading.

📊 Real Results: Focus on Balance, Not Bias

In a recent analysis across several European markets, the best-performing campaigns shared a few things in common:

  • High-performing countries had tailored OS strategy — Android in Italy, iOS in Germany, etc.
  • Meta campaigns delivered best Day 1 to Day 30 retention in key markets
  • Google Ads maintained stable performance in high-ROAS geos like Portugal
  • iOS was paused where CPIs spiked and ROAS dropped, preventing budget waste

What worked wasn’t one channel or one OS — it was the balance between cost, retention, and monetization.

💬 Final Thought

If your UA strategy is still based on static budgets or past averages, you’re likely leaving ROAS on the table.

A specialized mobile user acquisition agency can help you navigate complexity, unlock efficiency, and grow profitably — by identifying the right mix of channel + OS + geo, based on your actual data.

📩 Ready to optimize your paid acquisition? Contact our experts today.
Let’s talk about how we can improve your ROAS and make your budget work harder — not just bigger.

Most popular
No items found.
Subscribe to know first

Receive monthly news and insights in your inbox. Don't miss out!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.