How much does a fintech app install cost on Meta in 2026? From twelve months of Scalebay campaigns (September 2025 to August 2026), a blended Meta CPI for a fintech app in Western Europe sits between €3 and €5, with the UK and Canada closer to €7 to €8. Android is consistently cheaper than iOS, by 15% to 50% depending on the market. Below are the figures by country and OS, and the downstream rates that matter more than the CPI itself.
Meta CPI for fintech apps, by market
All figures are Meta only, app-install objective, optimised on a post-install event, EUR, over the full 12 months. Vertical and market are given; client names are not.
| Market and vertical | Android CPI | iOS CPI | Blended CPI | CPM |
|---|---|---|---|---|
| France, consumer credit / BNPL app | €2.71 | €4.97 | €3.09 | €5.8 |
| Spain, real-estate investment app | €3.88 | €4.53 | €4.07 | €6.3 |
| Canada, money transfer app | €5.12 | €11.61 | €6.71 | €6.3 |
| United Kingdom, money transfer app | €7.82 | €8.29 | €7.97 | €10.6 |
Three things stand out. The France figure is low because consumer credit converts on intent: the ad promises a specific thing (pay in three instalments) and the audience is broad. The Spain investment app sits higher because it targets a narrower, higher-income audience, and because Meta enforces financial-services restrictions on targeting in the EU. The UK is the most expensive market in the set on CPM and CPI, which matches what we see across verticals: UK CPMs run 60% to 80% above France and Spain.
For the US, we do not yet have a fintech account large enough to publish. Based on the CPM gap alone (US fintech CPMs on Meta commonly run €12 to €20), expect blended CPIs of €8 to €15 for a comparable app, higher for lending and trading.
Why the CPI is the wrong number to optimise
Fintech apps have long, regulated funnels. An install is worth nothing until the user creates an account, passes KYC and funds it. From the same accounts:
- Install to account created: 44% on Android and 55% on iOS for the French credit app. iOS installs cost more and convert better, which narrows the real gap between the two platforms.
- Install to KYC completed: about 10% for the Spanish investment app. In other words, a €4 install is a €40 KYC, and that is the number the bids should be set on.
This is why we run fintech campaigns optimised on a post-install event from week two, not on installs. The CPI goes up, the cost per funded account goes down. The full UA methodology is described on our service page.
How to use these benchmarks
If your Meta CPI is below the range for your market, check that the installs are real before celebrating: cheap fintech installs are a classic fraud signal. If it is above the range, look at creative and audience before bids: in our accounts, the difference between the best and worst creative on the same audience is regularly 2x on CPI.
Want your own numbers compared to these? Send us three months of Meta data and we will send back a benchmark by OS and country, free.
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