Results at a Glance
- +10% organic installs (YoY)
- >30% peak Android conversion rate
- +10% uplift in iOS conversion rate
- +200 positions jump on key iOS keywords
- +90 positions avg. gain for top 3 Android keywords
About Poulpeo
One of France’s leading cashback platforms, empowering millions of e-commerce users to save money on their online purchases.
Their Growth Challenge:
The brand faced three interconnected friction points:
- Declining Brand Keyword Visibility: High-intent search traffic for core branded terms began to decline.
- Cross-Store Acquisition Drop: Both Android and iOS stores experienced a significant and simultaneous drop in raw installs, revealing that the existing store metadata was failing to capture changing search behaviours.
- Downward Engagement Trends: A direct consequence of capturing lower-intent users was a noticeable drop in post-install engagement, highlighting an immediate need to re-align app store landing pages with the actual product value proposition.
Our Solution
We deployed a comprehensive App Store Optimisation (ASO) overhaul across iOS and Android to maximise visibility and increase conversion rates.
1. Improvement in visibility & metadata:
Conducted rigorous keyword performance and competitive analyses to identify high-value search terms with the highest growth potential.
And then overhauled the core app metadata, titles, and descriptions to integrate relevant high traffic keywords to maximise visibility across both stores.
2. Creative Conversion Optimisation
Established a continuous creative optimisation loop to test layout variables, colour palettes, and benefit-first messaging hierarchies.
Developed high-conversion screenshots and tailored Custom Product Pages on iOS, mapped to specific high-intent keyword clusters, ensuring a seamless user journey from search to install.
Our Results:
App Store (iOS) Performance
- Organic visbility: A critical new Top 2 keyword jumped an unprecedented +200 positions in the search rankings.
- Conversion uplift: Creative testing loops and hyper-targeted Custom Product Pages (CPPs) secured a +10% absolute uplift in the baseline conversion rate.
Google Play (Android) Performance
- Installs: Secured +10% increase in organic installs year-over-year
- Keyword velocity: Newly targeted Top 3 high-intent keywords surged by an average of +90 positions.
- Storefront optimisation: Conversion rates peaked above 30% following the deployment of brand-aligned, high-trust assets.
The Strategic Takeaway:
Scalebay’s optimisations proved a clear, compounding positive impact on high-potential keywords across both stores. By pairing metadata optimisation with trust-driven creative visuals, Poulpeo completely halted its download decline and re-established its position as France's premier cashback platform
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