Results at a Glance
- +137% Return on Ad Spend — ROAS more than doubled, moving paid UA into profitable territory
- -59% Cost per Subscriber
- +360% Install-to-Subscriber Conversion Rate
- +142% Daily New-Subscriber Rate, while install spend was made leaner
About Heavn
[Heavn is a subscription-based mobile app — please confirm a one-line product description before publishing.]
The Growth Challenge
When Heavn partnered with Scalebay, paid activity was delivering installs in high volume but converting too few of them into paying subscribers:
- Volume over value: campaigns were optimised toward cheap, top-of-funnel installs rather than bottom-funnel subscription events.
- Weak funnel efficiency: the path from install to account to subscription leaked at every step, keeping cost per subscriber high.
- Unprofitable spend: return on ad spend sat below break-even, so scaling simply meant losing more.
Our Strategy
Our experts rebuilt Heavn's paid user acquisition around subscription value instead of install volume.
1. Re-optimised toward subscribers
We shifted bidding and campaign objectives away from raw installs and toward the subscription event, so budget chased paying users rather than cheap downloads.
2. Audience & creative refinement
We concentrated spend on the highest-intent audiences, placements and creative angles, deliberately trimming low-quality install volume.
3. Funnel tightening
We reworked the install → account → subscription journey to lift conversion quality at every step.
Our Results
ROAS more than doubled
Comparing the first full month of the engagement to the most recent period, return on ad spend grew +137%, taking paid UA past break-even and into profitability.
Subscribers acquired far more efficiently
Cost per subscriber fell 59%, while the install-to-subscriber conversion rate rose +360% — the direct result of buying intent instead of volume.
Growth without bloated spend
The daily rate of new subscribers climbed +142% even as install spend was made leaner, proving that quality of acquisition beats raw volume.
Ready to scale your app?
Scalebay's experts can turn your app into the next success story. Whether you need organic or paid user acquisition, media restructuring, or advanced tracking, we deliver results that actually matter.
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