How Scalebay outperformed the benchmarks to secure record breaking subscriptions for Le Point

Results at a Glance

• +96% Web Subscription Growth (Q1 2026 vs Q1 2025)
• -71% Web CPA Reduction
• -38% CPA reduction year-over-year on Apple Ads
• +10% increase in D30 engagement in 2024 vs 2023.
• -25% Overall Investment Decrease (while sustaining generated subscriptions)

About Le Point 

The official mobile application of the premier French news publication, delivering real-time breaking news, deep-dive political and economic analysis, and global cultural insights.

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The Growth Challenge

Before Scalebay stepped in, Le Point faced severe structural, technical, and data bottlenecks:

• Organic Erosion & Creative Fatigue: A multi-year, structural decline hit organic downloads & user session frequency. Ad creatives lacked variety, with video assets heavily underperforming static images on Meta.
• Tracking Discrepancies: Lack of subscription tracking and attribution, combined with data configurations buried too deep in the funnel, made data-driven decision-making difficult.
• Inefficient Acquisition: Legacy ad networks were poorly optimised, focusing strictly on high-cost install volumes (CPI) rather than bottom-funnel subscription events.
• Platform & Technical Instability: Technical bugs on the Android app and the Apple Store shop directly caused conversion drops, declining store ratings, and a severe underperformance on iOS.

Our Strategy

Our experts executed a multi-pillar approach to restructure spending, optimise the user funnel, and modernise data attribution to scale and grow efficiently.

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1. Strategic Budget Pivot (Web vs. App)

We executed a massive cost rationalisation on the mobile application and directed budget to the Web. Between 2023 and 2026, mobile app spend was drastically reduced, while the Web budget was nearly tripled.

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2. Tracking Overhaul

We initiated a transition to server-side tracking to bypass client-side limitations. Implementing Google Advanced Conversions ensured better attribution and highly accurate ROI calculations for Web campaigns.

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Our Results (recommended)

Web Explosion via Programmatic & Search

By utilizing a mix of Google Ads (Search, PMAX) and Display & Programmatic (DV360), the Web CPA plummeted by 71% from 2023 to 2026.

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App Efficiency via Apple Search Ads

Apple Search Ads (ASA) proved to be the most reliable channel for both volume and efficiency. Overall App CPA decreased by 38% in Q1 2026 compared to 2025 thanks  to a +35% Custom Product Page (CPP) conversion rate increase vs. default app store pages

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High Stickiness Maintained

Despite rationalized budgets, app stickiness (DAU/MAU) remained highly stable between 33-34% above the 20-30% industry average for top news players like The New York Times or Le Monde.

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Ready to scale your app?

Scalebay’s experts can turn your app into the next success story. 

Whether you need an organic or paid user acquisition, restructure media execution, or advanced tracking implementations, we deliver results that actually matters.

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