⚠️ Facebook Ads Manager: “Too Many Redirects” Error? Here’s the Fix That Actually Works

If you manage ads on Facebook or Instagram, chances are you’ve run into this annoying error:

"This page isn’t working — adsmanager.facebook.com redirected you too many times."

It’s frustrating, especially when you’re on deadline. And while the classic advice is to delete your cookies or try incognito mode, those tricks don’t always fix the issue — especially since Meta began enforcing its new "Free with Ads" consent model.

Here’s what actually works.

🧩 The Real Cause: Meta's Consent Model and Tracking Loop

Since Meta rolled out the option to choose between “Free with ads” and a paid subscription, many users in Europe are stuck in a redirect loop if they haven’t explicitly accepted one of these choices.

The loop happens because:

• You haven’t selected your ad experience in the Meta Accounts Center, or
• Your selection wasn’t saved properly (due to cookies, browser settings, or login state).

As a result, Ads Manager doesn’t know how to serve the interface — and keeps redirecting.

✅ The Real Fix: Accept the Consent in Meta’s Accounts Center

Follow these steps to break the redirect loop for good:

1. Go to:
   👉 https://accountscenter.facebook.com/ad_preferences/
2. Log into your account, if prompted.
3. Under “Subscription Settings” or “Ad Preferences,” you’ll be prompted to choose between:
   • Free with ads (and Meta uses your data), or
   • Paid subscription (ad-free)
4. Choose your option (most users choose “Free with ads” to avoid the fee), and accept the terms.
5. Once this is confirmed, go back to https://adsmanager.facebook.com and reload.

💡 Pro tip: If you still get the error, try these as a backup:

• Open the link in an incognito/private window
• Switch browser (Chrome ↔ Safari ↔ Firefox)
• Clear Meta-related cookies only (filter for “facebook.com” in your browser settings)

💬 Why This Works

The redirect loop happens because Meta tries to enforce consent before letting you use key tools like Ads Manager. Until you choose and save that preference, the platform fails to load correctly.

This is especially common if:

• You’ve blocked cookies or cross-site tracking
• You use multiple ad accounts or business accounts
• You haven’t logged into the Meta Accounts Center recently

✅ Bottom Line

If Facebook Ads Manager keeps giving you the “Too many redirects” error, don’t waste time reinstalling your browser or deleting everything. Just:

➡️ Go to https://accountscenter.facebook.com/ad_preferences/
➡️ Make your consent selection
➡️ And you’re back in business.

‍