Simplifying Complex App Store Data for Monthly Insights

At Scalebay, we manage ASO for dozens of mobile apps across verticals — which means we rely on clean, accurate, and timely data from App Store Connect and Google Play Console. But let’s be honest: exporting data manually, merging multiple sources, and updating dashboards was becoming a chore.

That’s when we discovered Easy App Reports.

This tool transformed our reporting stack. In just a few minutes, we had both platforms streaming raw data into BigQuery, with full coverage of app store performance, keyword rankings, and organic trends.

Key Benefits of Easy App Reports for ASO Monitoring

🔍 Unified Access to Apple & Google Data

Easy App Reports lets us pull both App Store Connect and Google Play Console data into one pipeline. We no longer need to juggle CSVs or third-party connectors. This includes:

• App units, impressions, and conversion rates (iOS)
• Store listing visitors, installs, retention data (Android)
• Country-level breakdowns and source attribution
• Subscription and revenue performance

📈 In-Depth Organic Keyword Rankings

We track around 1,500 keywords across multiple markets. Easy App Reports sends keyword ranking data directly to BigQuery, where we can analyze:

• Ranking trends by day/week/month
• Visibility scores per app and country
• Impact of metadata changes on organic growth
• Keywords won/lost compared to previous periods

It’s perfect for monthly ASO reports, internal benchmarks, and strategy alignment with our clients.

⚙️ Flexible Visualization with Your Favorite Tools

Thanks to the integration with BigQuery and our API connector, we customize dashboards exactly the way we want them. Whether it’s Data Studio, Looker Studio, or Sheets — we visualize:

• App install trends
• Top-performing keywords
• Impact of featuring
• Organic vs. paid install share

This flexibility lets us turn raw data into business insights at scale.

Fast Support & Easy Setup

One of the best parts? Support was incredibly responsive during onboarding. From setting up BigQuery access to getting the API calls right for custom fields, the Easy App Reports team made sure everything ran smoothly from day one.

If you're serious about scaling ASO efforts and tired of cobbling together manual reports, Easy App Reports is a no-brainer. It’s now a core part of how we manage, optimize, and report on ASO performance for all our clients.

Check out more about how we approach data-driven ASO on Scalebay.io.

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