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Let us know about your upcoming challenges — user acquisition, ASO, LTV or retention. We'll get back to you as soon as possible.
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FAQ — Frequently Asked Questions
Is my app a good fit for working with you?
The honest test is whether we can move a number for you. That usually means a live app with real retention data — subscription, gaming, fintech, health, media — and someone on your side who can act on what we find. Pre-launch or very early, we'll often suggest fixing measurement first rather than spending. Tell us your stage and current numbers when you write, and we'll say plainly whether now is the right moment or not.
Can you help if we're only on one platform, or outside Europe?
Yes to both. Plenty of the apps we work with are iOS-only or Android-only, and we model each platform separately anyway because their retention and revenue behave differently. We're based in Paris and work with teams across Europe and beyond, remotely and in several languages — so timezone or a single-platform setup is not a blocker. Mention your markets and platforms in your message and we'll come back with something specific.
What's the minimum budget, and how long is the commitment?
It depends on your stage and goals — we'll be straight with you about whether the timing is right rather than take on a fit that won't work. We keep commitments reasonable and prove value early; the fastest way to a clear answer is a quick call.
How do you price, and do we keep our ad accounts and data?
We tailor the model to the engagement — retainer, performance-linked, or, where we invest, a blend. And yes: you own your ad accounts, tracking, data and creative. We build on your assets, so nothing is held hostage if we ever part ways.
How do we get started?
It starts with a conversation about your app, your numbers and where you're headed — often a raise. From there we scope the fastest path to impact and what a first engagement looks like. Book a call from this page, or pressure-test your economics with our free LTV calculator first.
Should we hire a mobile user acquisition agency or build the team in-house?
An in-house mobile growth team means hiring media buyers, an ASO specialist, a creative producer and an analyst, plus the tooling — months of recruitment before the first euro is spent well. Working with a specialised mobile app marketing agency gives you that bench on day one, along with cross-account benchmarks from 70+ apps and platform relationships you'd otherwise build from scratch. Many teams start with us and bring parts in-house later, once the playbook and measurement are proven.
Can you set up or fix our mobile app tracking and attribution?
Yes — mobile tracking is usually the first thing we audit, because every budget decision downstream depends on it. We implement and QA your mobile measurement partner (AppsFlyer, Adjust, Branch, Kochava), map in-app events and revenue properly, configure SKAdNetwork and conversion values for iOS, wire up server-side and store attribution, and reconcile what the MMP, the ad platforms and your own analytics each report. If your numbers have never quite agreed, that reconciliation is where we start.
Should we run retargeting and re-engagement campaigns?
Once your install base is large enough to build meaningful audiences, yes — re-engaging users who already know your app is typically the cheapest lift in lifetime value you can buy. We use it to bring lapsed users back, push free users toward a first purchase and reactivate churned subscribers, and we size the budget against incremental revenue rather than attributed installs, so retargeting doesn't simply take credit for users who were coming back anyway.
What is a good CPI, CPA or ROAS for a mobile app?
Cost per install varies enormously by platform, vertical and country — often between roughly €1 and €5 — but CPI on its own is a vanity number. A cheap install from a channel that never converts is worse than an expensive one that pays back in a month. We judge channels on cost per paying user, payback window and LTV:CAC against your own cohort data, and we'll tell you what good looks like for your app specifically rather than quoting an industry average.
Do you help with retention, CRM and lifecycle marketing?
We do, because acquisition economics are set by retention. We work on the curve itself — onboarding, push and email lifecycle, segmentation and automation, paywall and subscription flows — using tools like Braze, Customer.io and OneSignal. Every point of retention you gain raises the LTV that funds acquisition, which is why we treat CRM and paid media as one system rather than two separate budgets.
Can you audit our data, KPIs and reporting?
Yes. We audit where your numbers come from, fix the gaps, and build dashboards that show cohort retention, LTV, CAC, payback and ROAS by channel, country and platform in one place. The aim is that you stop reconciling conflicting exports by hand and can answer “should we spend more here?” in minutes — with reporting you own and keep.
How soon will we have actionable insights?
Tracking and account audits usually surface fixable problems in the first days. Meaningful campaign learnings need enough volume to be statistically real — typically a few weeks, depending on spend and how many creative variants are in flight — and reliable LTV curves need cohorts old enough to show where retention settles. We're explicit about which of the three any given number is, so nobody scales a budget on a signal that hasn't earned it yet.
Who will we actually talk to — can we speak to a specialist?
You work directly with the people running your account: the media buyers on your channels, the ASO specialist on your store listings, and the analyst behind your LTV model — not an account manager relaying messages. If you have a specific question about mobile tracking, App Store Optimisation, paywall economics or scaling a particular channel, mention it when you get in touch and we'll put that specialist on the call.
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